Watching the Grammys with a SecondScreen
There were several advertised/marketed apps for tonight's Grammy's flying around the internet and on Twitter. I thought, similar to the Super Bowl, I will do an app sampling to see how the consumer...
View ArticleSecond Screen App "Shoot-out"
As many of you already know, we are holding a 1-day conference next week at the Loews in Santa Monica (Feb 22) with two parallel tracks: one on Second Screen and one on Social TV.We are planning to run...
View Article2nd Screen Summit Delves Into Consumer Engagement
By Lyndsey Schaefer The key to mass market adoption of “second screen” apps, says BuddyTV’s Bill Baxter, is to aggregate large numbers of small audiences. Baxter, who keynoted the 2nd Screen Summit in...
View ArticleSecond Screening with the Oscars after the Red Carpet
I had hoped the day after the Oscars, like with the Super Bowl and the Grammys, would be characterized by record breaking statistics. I even checked the data several times through out the day to see...
View ArticleBringing the Industry Together at a 2nd Screen Summit
On February 22nd, 2012, roughly 300 people gathered to discuss where the second screen phenomena might be taking the various industry segments. The content creation companies, represented classically...
View ArticleMore Thoughts on Metadata and the Second Screen
I helped to host a webinar on metadata today that was produced by MESA and Rovi, and a huge segment of the questions asked were about second screen and social TV. What kind of metadata is needed to...
View ArticleWhat is holding back sell-thru in digital?
A friend and industry expert made a great point about my last blog entry relative to the choices consumers have beyond ownership in terms of managing their digital collection of movies and TV shows.It...
View ArticleMy Review of Matcha as a Second Screen experience
I noticed Matcha present at the OTT Conference on 20-21 March and was very curious as to what their app experience was all about.When you launch it, it immediately asks you to connect Facebook,...
View ArticleThe Evolution of the Digital Living Room
Apple with its iPad, Apple TV and iCloud for movies and TV shows has delivered a seamless ecosystem to the consumer's digital living room for owning and watching content from multiple devices in the...
View ArticleHarnessing "Exclusive" Content to Aggregate Larger Audiences in the Digital...
I think there are 4 primary reasons consumers are willing to pick up a device in the living room while watching TV:1. Simple. It starts with turning on the TV itself, but it is really about getting the...
View ArticleWhy is Discovery so hard to implement for video services?
Last week, Google said it was trying to tackle one of the hardest problems on the internet -- video Discovery.Looking at consumer video services (Netflix, Hulu, Amazon and even GoogleTV) and their...
View Article10 Second Screen Apps to Watch in 2012
The last time we published an app summary was just before the CES show this year in early January and then again leading up to our 2nd Screen Summit in LA in mid-Febraury. While the nascent 2nd...
View ArticleThe "Seamless" sourcing of video content from multiple aggregation services
10 years ago, life was simple in your living room. You really had 3 libraries of content to worry about:the 500 channels of content you were receiving from your Cable, Telco, or Satellite provider,...
View ArticleThe Second Screen Hype Cycle
I was reading an article recently from an industry “evangelist” describing the second screen phenomena as very “nascent technology”, that the odds of you discovering that something is on television...
View ArticleMy review of NextGuide by Dijit – A Personalized Video Guide
The long anticipated wait is over. When CEO and co-founder of Dijit Jeremy Toeman (@jtoeman) told me in May that he wanted to launch a new 2nd screen app focused on consumer search, recommendation...
View ArticleSecond Screen and College Football
As an experiment, I thought I would test drive a number of popular apps over the weekend while watching a popular football game. The Notre Dame / Miami match-up was perfect for the trial.Since the...
View ArticleNetflix sneaks in some Simple second screen functionality
Depending on how up to date you are on your Twitter feed (or your S3 2Day curated news service), you most likely read the brief story on Gigaom about Netflix quietly rolling out some second screen...
View ArticleAn Updated View of which Second Screen Apps to Watch in 2012
Earlier this summer, I wrote a brief blog on 10 second screen apps to watch discussing which apps I thought had a compelling enough user experience to propel them forward. Since then, we have gotten...
View ArticleDriving digital video ownership
I had the opportunity yesterday to share the stage with rockstar analysts Tom Adams (of IHS Screen Digest), Anne Arroyo of the NPD Group, and Larry Taman of GfK to discuss an industry outlook for home...
View Article10 Predictions for the Second Screen Industry in 2013
It seems that technology triggers are often accompanied by the hype of future potential benefits, while the real value is elusive and slower to appear than industry journalists, analysts, or pundits...
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